And for better visitor experience, they set up the popup to appear a maximum number of 5 times per visitor, with at least 1 day between appearances. Digital Marketing Case Studies Discover inspiring digital campaigns that went above and beyond core marketing objectives. Only selected specific influencers with strong Instagram engagement and following to gain credibility. In the marketing world ,however, being the first to find success in new and noteworthy ways is what sets you apart from thousands…most of the time in a good way. You can use digital marketing to target very specific demographics, increasing the odds of securing quality leads who are likely to be interested in your product or service. Redesigned their content marketing strategy to be more transparent and focus on their own business challenges and goals. You can see the full Fieldwire content marketing case study here. McDonald’s Advertising Case Study In 2014, as the use of AdBlock was growing, businesses were starting to rely on content more than ever. AT&T Makes 47 Million from a Blog. 20+ leads, and over 11,000+ in page views over the first month. Built a warm audience using the content the furniture store had been previously sharing (blog posts, eBooks, infographics, guides, and more). Digital Marketing via Google Ratings. You can see the full Facebook advertising case study here. Awarded the Best Digital Marketing Agency by The Webby Awards & Digiday Awards, find here the most successful Digital Marketing Case Studies delivered by Book My Mantra team. Impressions dropped by 72% while CTR went up 103%. Queued up $50 budget, created a custom audience from her email database (.CSV file), and layered a lookalike audience on top of that. Our marketing case studies cover performance and growth stories for all verticals: B2B, FinTech, eCommerce, and many more. See the full case study of how BuzzSumo achieved 2.5M in annual revenue here. Here's what they did: You can find Buffer’s complete Facebook posting strategy here. Read our SEO and digital marketing case studies today! Here’s how BuzzSumo capitalized on the content marketing frenzy. Grew from 15 to 50 employees and over $40M in annual recurring revenue while being 100% bootstrapped. Co-op insurance is a general insurance company based in Manchester, England. Rapt Media Advertising Case Study WE CAN HELP CREATE THE FOLLOWING VIDEOS : Key takeaways from the above case study advertising examples are : 20 Token Sales Advertising & Marketing Campaign Examples, 20 Bitcoin & Cryptocurrency Animation Explainer Video Examples, Find a reference video or combine multiple video elements from different sources, Work with a company that can understand your video production requirement easily. Gained over 160K freemium subscribers and more than 2K paying customers in their first year. 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Increased organic traffic to one of their webpages by 652% in 7 days. Ranked #1-3 for extremely high CPC keywords (20$ CPC+). Secured pre-orders from over 76 countries, with over 2,000 backers on Indiegogo. We use cookies to ensure that we give you the best experience on our website. Promoted infographic on GoT fandom and other ‘geek’ sites and forums. Case studies are an integral part of a marketing strategy–as they are the hard proof of its success. You can find the full webinar marketing case study by ConvertKit here. Created a giant resource with rankings for overlooked colleges. Increased conversions by 252.94% (from 17 to 60). ), and tested more outreach tactics. Co-op Insurance found out all the things the car insurance is about. Case studies of success in digital marketing are useful for illustrating the power of digital marketing and the latest techniques. There are so many things to think about, like whether the agency can actually deliver on their promises or if they’ll drain your cash every month with no return. This one is different from other digital marketing case studies, … Check out the detailed steps for the Skyscraper Technique 2.0 here. Started publishing high quality content surrounding the topic at a rate of four blog posts per week, every week, for 8 months. Samsung Advertising Case Study Natchan Gotch set up a high-converting squeeze page that used a lot of trust signals to get the visitors to opt-in for the content. Installed Hotjar to understand where users were dropping off on the landing page and which areas were acting as conversion blockers. More than 9,300 users took part in their game. Category : Brand Case Study Marketing Example. Then, they reached out to the said colleges, and asked for a share. Let all the 18 variations of the ads run for 1 week, and then eliminated the ones that were performing poorly. 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The advertising case study shows how Samsung has been using word-of-mouth to spread awareness about its products. Reached a 9x ROI for some of the campaigns. Especially the one that comes from McDonalds. If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. Randstad Advertising Case Study Digital marketing case studies that include SEO, SEM, Social Media and Video”. Drove almost 5 million organic visits in 2 years through authority content. Created the best online guide on how to fly a quadcopter - more in-depth and high-quality than other articles at the time. HCL Advertising Case Study Finding the right digital marketing agency isn’t easy. Category : Telecommunication Service Marketing Example. Check out Backlinko’s write-up on the skyscraper technique here. Ranking went from the middle of the second page on Google to #5. They came up with a campaign where they made mobile banners that could be generated as coupons by the customers. Amazon marketing strategy: Business case study, revenue model and culture of customer metrics: History of Amazon.com. Posted only once or twice on Facebook and curated content to increase engagement. The advertising case study shows Avid as the biggest shake-up in the non-linear editing system. Check out the full content distribution strategy case study here. Introduced the new landing pages and tweaked the campaigns to maximize the client’s budget. Sensis is one of Australia’s leading marketing service company. Over 1,300 tweets tagged and analyzed to uncover actionable insights. Ziera Advertising Case Study Reinis Fischer grew his Facebook page about his tourism services through Facebook Ad campaigns promoting his article: Check out the full spending $4 per day on Facebook ads case study here. Used modified broad match keywords so that people would still get the ad even if they searched for it in a different order. Adidas – #FanTheFire. The advertising case study shows how AkzoNobel helps manufacturers make money out of obsolete materials. Followed the skyscraper technique and created even better content than what was ranking at the time. Coca Cola Advertising Case Study Introduction. Dale Cudmore tested the SEO skyscraper technique for his brand new site (an online cv builder). Repsol Advertising Case Study Nat chose a topic area he knew a lot about (tea) and knew there was an audience for. inked back to the new content from owned websites, and mentioned it in interviews and guest posts. Sensis Advertising Case Study Provided better content UX, used a ton of on-page visual elements, and a Smart Content Filter plugin to make the guide easier to digest. Used Hootsuite to adapt to the new social media strategy and to track and analyze results. Ranked #1 for competitive taxi-related keywords ($1.38 CPC+) with local SEO. Category : Brand Marketing Example. Posts started reaching between 5,000-20,000 people. Its petroleum unit comprises of conventional and unconventional oil and gas operations. In this case study, he talks about the content promotion strategy he used to get the article to go viral. Picked a topic that was very relevant to his niche. Achieved $5M/Year in annual recurring revenue and gained over 250,000 readers each month in over 3 years. Category : Brand Marketing Example. Created VIP discounts for people who gave them their email addresses or subscribed to their messenger list. Unilever Advertising Case Study Looking to read the complete case study? Cardinal has been honored to make the INC 5000 list for the last three years. We welcome case studies from anyone in the online advertising supply chain – including advertisers and agencies – who have campaign examples of online advertising proving effective for driving brand building, awareness, sales, footfall, web traffic or consideration. If you’re looking to see our work for a particular vertical or with a specific channel, simply use the filters and click on “View Case Study,” and a new tab will open with the content. Here’s how they did this: Check out the full case study of how Whatagraph generated MQLs for 15x less here. Co-op Advertising Case Study Focused on making the product sticky and reducing churn rate. Created and gave away courses on blogging for businesses for free, used word of mouth marketing to promote it, and pushed employee images to the front to gain readers’ trust. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. The best thing you can do is read up some real-life, practical digital marketing case studies. With the above case study advertising examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. Ben Francis (founder of GymShark) disrupted the gym apparels market using social media and influencer marketing. Set up a squeeze page that converted at 74.5%. People connect with stories, and there’s no better method of storytelling in business than using your customer testimonials and in-depth analysed data in an informative advertising case study video. We hope the above case studies were helpful and you can use them as inspiration to drive amazing results. Rebuilt customer’s AdWords account from the ground up, splitting it into meaningful campaigns that targeted specific demographics. Its purpose is to engage Australian consumers with business and deliver it through its leading digital consumer businesses, search engine marketing and optimisation services and through its digital advertising agency, Found. Sent traffic to a targeted landing page, and created consistent ad copy and images throughout the whole funnel. And while groundbreaking marketing campaigns won’t land you in Grey’s Anatomy, it can make for a brilliant case … Category : Staffing Service Marketing Example. Realized the post was getting buried because it didn’t satisfy user intent for that keyword. This campaign was dedicated to all the extraordinary and selfless … The advertising case study shows how Unilever is teaming up with suppliers, customers and consumers to reduce environmental impact. IAB UK is looking to receive case studies from members that demonstrate the efficacy of digital advertising within the media mix. Announced the "66 Days" fitness challenge on their site and other social media platforms to drive user-generated content. Lowering AdWords rank helped get more views on their ads, and widened the pool of people that could see the ads because of a closer association with natural listings. Used public data and visualcontent (infographics, maps, rankings, etc.) This marketing case study by gShift keeps it to … Case Study Summary: Apollo Digital helped set up an SEO strategy for a client (business process management software) that brought in 200K+ monthly organic traffic in … Designed a buyer’s journey centered around raising awareness on cyberstalking and its effects on society. Digital Marketing case studies. Check out Jenny’s full Facebook ads case study here. Starting running ads for the whole week before Black Friday - giving 10% off to everyone tracked via Facebook Pixel and 20% for VIP sales which were on for 24h. UCD wanted to better utilize their alumni base to help build out some of the university’s new programs, community, etc. Split-tested up to 252 ads and used the auto-optimization feature to relocate funding across the different ads, depending on how they performed. Helped an industrial client who had a lot of impressions but very little clicks: BoxCrush helped an industrial client improve their AdWords campaign when their click-through rate had fallen. Apollo Digital (that’s us!) Since they had already linked to a similar article, they were more likely to link to content that’s better. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. BionicGym wanted to promote their Indiegogo page for an increase in sales and site visits. Gained 50-200+ clicks per day back to the website and acquired 600+ new followers on Facebook. Digital marketing case study is an essential part of learning case study strategy. Check out the full Gymshark influencer growth story here. Identified and reached out to influencers who were associated with cyberstalking awareness campaigns and victims or people who could tell their stories. Changed blog post format from case study to an actual checklist to satisfy the intent, and optimized for user experience by making the text easier to read. YesOptimist used a content marketing strategy that combined evergreen, social/viral and link-earning content. You can see the full Facebook Ads case study here. Partnered with fitness and lifestyle influencers on TikTok. They used an OptiMonk exit-intent popup to entice users to check out their main homepage. Here’s how they accomplished that:. Other than specialising in making mobile phone, the company also manufactures products such as televisions, cameras and electronic components. Set a three key goal strategy to increase online reach and engagement, deliver digital-first customer service, and identify opportunities for income and revenue generation. Used data-driven on-page optimization for high potential pages. Paid $400 for a content boost strategy to promote their template on the Zest Content Stream and in their newsletter. Identified tactics they could effectively use for link acquisition campaigns (broken/resource link building and link reclamation). A few months ago we put together a list of 126 Traffic Generation Case Studies and people LOVED it. Case Studies We work across multiple industries, verticals and niches. It creates everyday essentials to make people’s lives more liveable and inspiring. Adecco Advertising Case Study Refined and re-optimized the process over time, causing the results to grow even further after the 1st month. They have shown the production process till, the end user enjoy their product. Conversion rate shot up from 4% to 40% - a 10x increase from similar campaigns in the past. Published 200+ articles over a few months to achieve explosive growth. Do talk to us or send us a note on what your company plans to create with for the next video requirement. Generated $106,496 in patio furniture sales from $194 in Facebook ads. Marketing Case Study Source – Alexa Blog. 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