Your Marketing Management studies at CBS is a specialisation within the International Business studies. With a systematic approach, we will explore various managerial problems such as how to design a website and drive traffic, how to optimize search engine efforts, how to purchase inventory for online display advertising, and how to allocate budget to different online communication channels. Praktische Anwendung und wissenschaftlicher Anspruch sind bei uns Maxime. Senior Marketing Manager Resume Sample—Education Section . Digital Marketing & Analytics elective track: This track aims to train future marketers working in digital marketing. These changes confront companies with the challenge of operating and competing in very different markets and targeting various consumer segments with heterogeneous needs and preferences. The focus of companies has been shifted away from product-centric approaches and mass marketing campaigns to customer-centric campaigns tailored to the needs and wants of each customer. Although there may be some overlap with contents typically seen in marketing courses on communication and advertising, Choice Architecture course provides a substantially different approach to understanding and changing consumer choice. This course studies the impact of new media and technologies on marketing. The goal of this course is to help students set marketing communications objectives for a variety of products/services; understand and apply the principles that are necessary for persuasive advertising, from strategic principles (information, influence, emotion and mere exposure) to more specific tactics (resistance, acceptance, message, attention); generate, select and evaluate creative ideas for an advertising campaign; set a campaign budget and select appropriate media (still/motion) for a marketing communications campaign, taking into account strategic and tactical rules for implementation of the media plan; and propose/design an advertising campaign and discuss, present and defend the proposed campaign. This course provides an overview of theories that best explain how consumers arrive at their judgments and decisions. During the second term we will keep developing insight into the marketplace and gain a thorough grounding about the process of delivering and capturing value from customers. Extend your studies by one more year, including a 8-week internship abroad. Marketing Management Curriculum. Global Topics in Data Sciences In the second half of the course, we emphasize the practical—applying these skills to solve managerial problems and communicate your recommendations. Participation will be limited to the best students in the MSc programme of Marketing Management. Students proceed through the curriculum in a planned sequence that culminates with the development of a marketing plan. Eines dieser Vertiefungsmodule ist abgeschlossen: Handelsmanagement und Handelscontrolling; Instrumente des Handelsmarketings In this course, we will look at how this is done by studying machine learning principles and applying algorithms to a variety of data sets and cases. Shanghai, Shanghai Advanced Institute of Finance. A: Praxismodul. The Dual Master's Programme: Master in International Marketing in a Digital Environment / Master in International & Sales Management curriculum covers 69 ECTS credits. To assure high practical relevance, this course incorporates a team assignment with a multi-national company: you will work (in teams) on a real-life problem/challenge and present your findings to the company during a presentation day. Einklappen. Marketing Management-The curriculum of courses are listed. Your career development begins with personal reflection on interests and motivations, before moving on to developing knowledge of the job market, functions, companies and industries. University School of economics subset of customers, at a well-chosen incentive and diffusion of new media and on! Highly interactive and require a strong preparation consisting of reading and summarizing relevant literature undergraduate degrees Business... 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